World Breastfeeding Week (WBW) 2020

"Support breastfeeding for a healthier planet"

August 1 - 7, 2020

World Breastfeeding Week (WBW) is a global campaign to raise awareness and galvanise action on themes related to breastfeeding. The 2020 theme is “Support breastfeeding for a healthier planet” with a global hashtag of #WBW2020

Aligned to this, Amref  Health Africa supports breast feeding and encourages exclusive breastfeeding for the first six months from birth, as recommended.


Breastmilk is the ideal food for infants. It is safe, clean and contains antibodies which help protect against many common childhood illnesses. Breastmilk provides all the energy and nutrients that the infant needs for the first months of life, and it continues to provide up to half or more of a child’s nutritional needs during the second half of the first year, and up to one third during the second year of life. (Source: WHO)

Spread the word

Share facts about #BreastMilkBestMilk

These communication tools are available to share and print in celebration of the World Breastfeeding Week. Feel free to display and/or distribute on social media. On Twitter please tag @Amref_Worldwide when posting graphics from this social media toolkit.


Twitter Graphics

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Instagram Graphics

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Facebook Graphics

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Social Media

Key Messages and Tweets

#HealthWorkers around the globe are on the front lines fighting #COVID19. They need #PPE, training, & other safety measures to stay safe & save lives. Join us Apr 5-11—World Health Worker Week—to rally for increased support for these #HealthHeroes. #WHWWeek

We need more Leaders on the Line. Half the world’s population lacks access to essential health services, including maternal care, #HIV care, & #FamilyPlanning. Encourage more health worker leaders and make #HealthWorkersCount! #WHWWeek

Investments in frontline #HealthWorkers save millions of #MomAndBaby lives, enhance global health security, and result in tremendous economic & social returns! #WHWWeek

We need teams of frontline #HealthWorkers in every community with the skill mix needed to provide access to the full package of essential health services. #HealthWorkersCount for #HealthForAll! #WHWWeek

#COVID19 pandemic shows why govts & donors must significantly increase their long-term investment in robust frontline health workforce teams educated, trained, recruited, supported, & protected to prevent, detect, & respond to global health threats. #WHWWeek

#HealthWorkers are on the front lines of #COVID19. It’s crucial to #InvestinHealthWorkers to ensure they have the skills, protection, and support they need. #WHWWeek

On March 11, @WHO declared #COVID19 a global pandemic. As the number of cases continues to rise, the heroic work of #HealthWorkers around the world must be recognized. And they must be provided with the training, support, & supplies they need to save lives & protect themselves. #WHWWeek

Frontline #HealthWorkers’ safety is an ongoing issue in responding to the #COVID19 outbreak. Because of their close proximity to the most severe cases, health workers face a dire risk of contracting the virus & need training, equipment to reduce risk. #WHWWeek

We need more #HealthWorker Leaders on the front line to enhance #GHSecurity and reach #HealthForAll. That includes community health workers, nurses, midwives, doctors, pharmacists, surgeons, and more working together keep us safe and healthy. #WHWWeek #HealthWorkersCount

[Fact #1] Africa needs more Midwife Leaders on the Line – they provide crucial frontline health care to pregnant women and newborns in vulnerable communities. #WHWWeek #Midwives2020

[Fact #2] Midwives save lives. In 2019 alone, we provided training to more than 2,000 midwives in sub-Saharan Africa. #WHWWeek #Midwives2020

[Fact #3] Investing in midwives in Africa is essential to #KeepThePromise of Universal Health Coverage #WHWWeek #Midwives2020

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